Why Growth challenges designers to re-think how they work, and businesses to reconsider the value of design.

Growth is changing the way designers work both as individuals and within teams. As more companies are building out dedicated growth teams, there’s a growing consciousness around how designers can sit within these teams to help contribute to business growth.

What is Growth?

Growth happens when your product or service’s value is understood and experienced by your users, to the point where they continue to re-engage organically over time. This essentially boils down to two key moments:

  1. Understanding what the core value of your product is.
  2. Helping a new user understand and experience that core value so that they are compelled to continue…


A step by step guide to launching a design system at a startup

This article is part 2 of a 2 part series on our experiences creating our Retailer design system at Trouva. Read Part 1, “First the Product, then the Design System — The story of building a design system, the startup way”.

Design systems don’t emerge overnight. They require a lot of planning, team buy-in, and constant nurturing. For many startups, it’s not realistic to build a product with a design system from the beginning — something we experienced with our Retailer product at Trouva (which you can read about in more detail in Part 1 of this article series.) …


The story of building a design system, the startup way

This article is part 1 of a 2 part series on our experiences creating our Retailer design system at Trouva. Read Part 2, “From Zero to Design System — A step by step guide to launching a design system at a startup”.

When a product is built without a design system, the idea of retrospectively adding one in can be daunting. A design system can seem like an abstract beast at this stage, a set of rules and guidelines that do not yet exist in theory, let alone in code. …

Jen Bayne

Senior product designer at Trouva. Interested in design systems, user research practices, and design for growth. jen-bayne.com

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